About Us
We're a boutique consulting firm founded on a simple conviction: most businesses don't fail for lack of effort — they drift because the direction isn't clear.
Our Mission
Northwind Strategy exists to help mid-market companies find their true north. Good strategy is rare not because it's hard to create, but because it demands honesty — about your strengths, your constraints, and the markets you're really competing in.
We bring rigorous analysis, frank conversations, and deep operational experience to every engagement. The result is clarity: a shared understanding of where you're going and why, backed by a plan that can actually be executed.
The Team
Eleanor Voss
Founding Partner
Former VP of Strategy at a Fortune 500 industrial firm, Eleanor has led transformations in manufacturing, logistics, and professional services. She founded Northwind after years of watching organizations waste potential on unfocused growth.
Marcus Trent
Partner, Market Intelligence
Marcus spent a decade leading research teams at global advisory firms before joining Northwind. He specializes in competitive landscape analysis and go-to-market strategy for companies entering new verticals.
Our Values
Clarity over comfort
We tell clients what they need to hear, not what they want to hear. Honest diagnosis is the only foundation for real progress.
Strategy as a practice, not a document
The 100-page deck that sits on a shelf helps no one. We build living strategies that evolve with your business and the people in it.
Earned trust
We earn trust through consistent follow-through, not promises. Our reputation is built engagement by engagement.